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Understanding the Consumer’s Perspective

The saying, “Your most unhappy customers are your greatest source of learning” by Bill Gates, doesn’t this hold true for customer service representatives who are really passionate about their work. They keep contemplating with colleagues and within themselves as to what it takes to deliver an exceptional customer service? An amazing answer to this is to understand and comprehend the way your customers think. With adversities comes great source of learning. Spending lots of time with your customers when they are going through a distress is a great way to build the perspective behind the consumer ways of thinking and this will also help build good rapport with your customers. A few enterprises have figured out that an outstanding customer support generally turns into a marketing opportunity which goes on to develop into a profit venture. If the customers feel that they’ve received your thoughtfulness and they are talking to you at the moment when you care a great deal about them, then this devotion can be turned into a delight. A delighted and a remarkable experience are always worth talking about.

There has been many articles published about how to provide great customer services but in this article we will emphasize on the perspective segment. What does it really to get into mind of the customers? What is it that they think? Below is mentioned a list of unique insights that can help you get into the heads of your customer’s and how you can use them to make your customers happier.

1. Consumers Value Good Service More than Quick Service
 
15 minutes to heaven is better than 5 minutes to hell. There are no qualms about that, a quick service but not a quality service, how do you think the consumers will perceive this as? This will definitely not throw a positive light. Take an extra time if need be but never hesitate with the quality because quality services never goes unnoticeable. Quality is like a foundation of a building, the stronger it is, better the longevity. Studies have revealed that consumers who receive knowledgeable and competent services are likely to remember the brand for prolonged period of time.

2. Consumers Adore Personalized Services and they are Gladly Willing to Pay More for it

A personalized attention goes a long way to make the customers feel special and in turn they feel valued. A famous quotation that says, “People will forget what you said but they will never forget how you made them feel”. The service representative needs to touch the chord of sensitivity and perception that is when the relations between two individual and organization begin to strengthen. If the customer sense the feeling of well-being they will be always be willing to pay extra if required.

3. Consumers Love Stories of the Brand and Selling Via Stories is an Effective Medium

Stories have always held a profound impact on people because they imply authenticity. If Customer Service representatives share their experiences and past stories customers will not only be delighted but they will be able to relate themselves with it. Once the relation is created it can never back out.

4. Selling Time in Comparison to Money Assists Customers to Value your Brand

Time undoubtedly holds a major priority in the minds of the rational people but when it comes to building relations it is imperative to understand that to build a rapport it requires considerable amount of time, patience, listening power and understanding. It’s after these procedures the customers can be taken into confidence. Customers sensing that you are taking your time out to solve their queries they will inevitably begin to value and respect your brand.

5. Consumers Stick to Loyalty Programs

The other ways to make the customers feel valued is to introduce loyalty programs into your system. According to researchers there are high chances for customers to remain stuck with the loyalty programs once they have started.

6. Establishing Goodwill with Consumers Need not be Expensive

Goodwill is not always related to the amount of money in your bank but they are more oriented towards the respect towards human being in general. Do the products and services provide optimum utilization? If not, then why not? These are few perspectives that service representatives need to consider. The moment customers sense of security in your tone, they are bound to stay your admirers for life.
 
7. Consumers Feel Respected if you Remember their Name

In this this vast ocean of population it is difficult for service representatives to remember the name of their customers when they have to attend hundreds of calls on a regular basis. Once the connection has been established the service representative can feed their numbers in the excel sheet or a word file or anywhere for their own convenience.

 

 Read here How Customer Services is Essential Part for Business

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