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How Pronunciation is Important in Customer Satisfaction? |
The words spoken by an agent are very important for the sake of a brand. The tone is similarly important. What about the pronunciation and accent? It is also an important factor in achieving customer satisfaction. In the initial days of outsourcing call centers to India, there was skepticism among the US based clients. They had a notion that Indian English speakers could never replace the US English speakers. They felt the accent and pronunciation would be all wrong. But the Indian call center industry has taken the challenge and come out trumps. Today, the US clients hardly have any reasons to complain in terms of the accent or pronunciation used by the Indian agents. All the agents are purified by a methodical training program. |
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