Obama accuses Romney’s company Bain Capital of offshoring the jobs. While Romney lashes out with a report claiming that the election campaign by Obama was outsourced to Pacific East Call Centers. Outsourcing might be widely debated, but its prevalence cannot be negated. While everybody keeps harping on that unemployment in America exists because of outsourcing, but everybody misses the point why does outsourcing exist? And why does it continue to thrive? Outsourcing has not decreased, not in America, not across the globe. American companies continue to outsource, and also do European, Middle-eastern countries. India and China continue to receive outsourced projects. Outsourcing continues in full bloom. And the reason for this is that outsourcing benefits. And it benefits every business! All businesses, whether big, medium or small, each avails outsourcing. Every business enterprise has generated great profits with the help of outsourcing. And they have all had enriching experiences. Because outsourcing enables you to do the following:

• Scale up seamlessly You can multiply the strength of your staff and get your infrastructure at a fraction of a cost by contracting to an offshore call center services provider. Setting up of own call center is definitely more cumbersome, while signing a deal with a call center service provider is a more simple and feasible solution. So you can expand your operations according to the volume of your work.

• Become operational 24x7 You can now easily provide round the clock services to your customers or get your back office work done through the night to accelerate your business growth. Time is after all a finite resource and the most successful enterprises are those who can most efficiently use their time.

• Provide customer service Customers are your foremost asset. And if you want to increase the value of your business, then you must value your customers. Their satisfaction leads to a referral word of mouth publicity. Retaining your customers is most important if you want to develop a steady and loyal customer base.

• Enhance your core competency When you outsource all the dreary and mundane work, it leaves you with ample time to innovate. You can direct all your energies to strategize and work on the core area of your business So every business continues to outsource simply because they benefit from it. However neither Obama nor Romney will benefit from politicizing this issue, because people can see through such petty squabbles!